Campaign, List and Filter best uses and suggestions
Posted: Tue Jun 08, 2010 2:02 pm
For the last day or so I have been racking my brain on the best structure and use of campaings, lists and filter. It appears to me that the beauty and complexity of Vicidial is the flexibility to track and manage contacts in a multitude of ways which brings up some really good questions.
What is the Vicidial actual definition of a campaign, list and filter and what are their best uses? What is the common use or definition of vendor code?
Example:
Quick overview of operations:
Company is doing State based B2B marketing for about 8 different companies. Each company has multiple different products and structures for instance 1 lead could use 1, 3, or 8 companies/products or any combination (hope that makes sense).
What would best practice be? Is there a way to have one main list and have multiple campaigns working off that list or would it be best to duplicate that list? Can a lead have multiple dispositions for different campaigns? For instance could lead ID 33443 be dispo'd as SALE in one campaign1 and Not Interested in campaign2?
anyone else willing to share some hierarchy examples and suggestions of their use is appreciated?
anyway thanks in advance.
jp
What is the Vicidial actual definition of a campaign, list and filter and what are their best uses? What is the common use or definition of vendor code?
Example:
Quick overview of operations:
Company is doing State based B2B marketing for about 8 different companies. Each company has multiple different products and structures for instance 1 lead could use 1, 3, or 8 companies/products or any combination (hope that makes sense).
What would best practice be? Is there a way to have one main list and have multiple campaigns working off that list or would it be best to duplicate that list? Can a lead have multiple dispositions for different campaigns? For instance could lead ID 33443 be dispo'd as SALE in one campaign1 and Not Interested in campaign2?
anyone else willing to share some hierarchy examples and suggestions of their use is appreciated?
anyway thanks in advance.
jp