Puzzling decline in contact rate for outbound campaign
Posted: Tue Mar 04, 2014 1:01 pm
This may turn out to be more of a campaign strategy question, but we're really at a loss here and could really use some advice from you smart folks.
We are running an outbound campaign targeting small business owners. Our owner contact percentage has been steadily dwindling from about 15% at the start of our campaign four months ago to 4% now and we can't figure out why. This doesn't seem to be a result of a used-up list because we've manually called back a bunch of customers who said the owner wasn't available and we confirmed that this was really true (I blocked my number and pretended I was calling from a shipping company about a package). To me, this shows we are dialing fewer businesses with owners around, even though our list hasn't changed.
Our campaign details:
- Our list has 100,000 records.
- Nearly every status is being called again by the campaign (accounting for 99% of the leads).
- We are not using AMD.
- We cycle through dozens of different caller ID numbers from different sources.
At this point we would truly appreciate any ideas for explaining the decline in our contact rate or ways of improving it.
Asterisk 1.4.44
Version: 2.8b0.5
SVN Version: 2039
DB Schema Version: 1359
DB Schema Update Date: 2013-10-24 10:51:31
Best regards,
Mike
We are running an outbound campaign targeting small business owners. Our owner contact percentage has been steadily dwindling from about 15% at the start of our campaign four months ago to 4% now and we can't figure out why. This doesn't seem to be a result of a used-up list because we've manually called back a bunch of customers who said the owner wasn't available and we confirmed that this was really true (I blocked my number and pretended I was calling from a shipping company about a package). To me, this shows we are dialing fewer businesses with owners around, even though our list hasn't changed.
Our campaign details:
- Our list has 100,000 records.
- Nearly every status is being called again by the campaign (accounting for 99% of the leads).
- We are not using AMD.
- We cycle through dozens of different caller ID numbers from different sources.
At this point we would truly appreciate any ideas for explaining the decline in our contact rate or ways of improving it.
Asterisk 1.4.44
Version: 2.8b0.5
SVN Version: 2039
DB Schema Version: 1359
DB Schema Update Date: 2013-10-24 10:51:31
Best regards,
Mike