Recycling leads for longer time

By default in the CAMPAIGN view, there is a section that says
LEAD RECYCLING WITHIN THIS CAMPAIGN
According to this, if a number is not answered after 10 calls (the maximum value) it is not called anymore, can I reset this value? Or have those numbers to be dialed again after 10 failed attemps?
LEAD RECYCLING WITHIN THIS CAMPAIGN
According to this, if a number is not answered after 10 calls (the maximum value) it is not called anymore, can I reset this value? Or have those numbers to be dialed again after 10 failed attemps?