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We actually have A LOT of clients that use different sets of custom fields lists within a single campaign, one of which years ago is the reason we made the decision to make this a per-list feature. We also have quite a few clients that move leads around from list to list and campaign to campaign, which still makes per-list custom fields the best option.
As for the "having to use two tabs for standard fields" issue, have you tested that recently? We made some custom fields changes in the last few months that will populate any values placed in a FORM tab standard field into the standard form field as soon as the focus is moved off of the field. This was a specific change we made for a heavy custom field user that only wanted their agents to use the FORM tab, and they have said it has now worked perfectly for months. At the same time we also allowed for the use of duplicate fields within the FORM tab, so you could have fields like the first and last name repeated within the FORM tab throughout it(imagine a 100+ field form tab).
As for the other issues:
- "When adding a new list to a campaign you have to copy the fields from an old list to the new list"
Since this takes maybe 10-20 seconds, not sure we can do much to make this easier
- "When you want to change or add a field you have to do that for all seperate lists..."
It would be possible to create a new "add field to multiple lists" feature, but nobody has ever asked us to quote something like this
- "When you make an export of calls via the Reports page the column headers are missing..."
While it wouldn't be easy or fast, it's certainly a possibility that we could rewrite the Export Calls Report to analyze all custom fields included in an export and put headers to them all, even though it would probably take longer to run, and would result in possibly different header orders depending on the date/parameters you used to pull results.
Another thing to consider is that custom fields works by using the entry_list_id field in the lead to figure out what set of custom fields to use and access. It might be a simpler possible change to just allow something like a "custom list fields override" field on the list modify screen, so that all of the leads that are populated with custom field data would use the custom fields from another list. While this would not be a very simple feature to add, it would certainly be a lot easier than doing something like per-campaign custom list fields.
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